Effectiveness Senior Manager (Marketing Science)
Core
Transform rich effectiveness evidence (brand, performance, A/B tests, MMM/attribution) and media delivery data into actionable stories connecting campaign outcomes to business outcomes.
Role type
Senior Manager, Marketing Science (Insights & Effectiveness)
Builds
Measurement strategies, quantifiable value reports, and insight generation for client campaigns and WPP Media.
Domain
Digital Media, Marketing Science, Advertising
Deliverable
dashboards & analysis
Required skills
Campaign effectiveness analysis, Data visualization (Tableau, Looker, Google Data Studio), Stakeholder storytelling, Project management, Attribution modelling, MMM solutions
Preferred skills
Reach & frequency modelling, Incrementality testing, Creative testing, MarTech platforms (DSPs, ad servers)
Responsibilities
Evangelize measurement offerings and advocate for tool usage across campaigns; Collaborate with Media Planning and Activation teams to shape measurement strategies; Synthesize findings from measurement solutions into business learnings; Support analysts in developing new insights capabilities (leading indicators, attribution, MMM); Lead analysis workstreams to aggregate findings and quantify value; Manage relationships with external measurement partners.
Seniority
Senior, hands-on IC with strategic oversight