Paid Media Strategist
Core
Develop and execute search engine marketing (SEM) and pay-per-click (PPC) strategies to drive qualified leads for clients.
Role type
Senior IC paid media strategist
Builds
Paid media campaigns across Google Ads, Microsoft Ads, and social platforms
Domain
Digital marketing / Paid search
Required skills
Google Ads, Microsoft Ads, Google Shopping, LinkedIn Ads, Meta Ads, Google Analytics, Looker Studio, keyword research, A/B testing, budget allocation, competitor analysis, data analysis (via careerplan.io/jobs/49-00D-47-07C-88-602-paid-media-strategist-at-outerbox)
Preferred skills
AI tools usage, consultative approach, industry trend analysis
Technologies
Google Ads, Microsoft Ads, Google Shopping, LinkedIn, Meta, Google Analytics, Looker Studio, Keyword Planner, ChatGPT
Responsibilities
Plan and execute advanced paid media strategies; lead quarterly planning sessions and present strategic roadmaps; measure and report on campaign performance; conduct competitor and audience analysis; perform keyword research and analyze creative assets; manage and optimize budget allocation; develop and execute A/B testing strategies; oversee end-to-end campaign implementation.
Seniority
Mid-level, hands-on IC