Sr Paid Search Strategist (Enterprise)
Core
Develop and execute strategic SEM campaigns to drive online visibility, website traffic, and conversions for digital health and e-commerce clients.
Role type
Senior Paid Search Strategist (Enterprise)
Builds
PPC campaigns, ad copy, landing pages, and Quarterly Business Reports (QBRs) for enterprise e-commerce clients.
Domain
Digital Marketing / E-commerce
Required skills
SEM strategy, keyword research, budget forecasting, A/B testing, ad copywriting, CRO, performance analysis, client communication, leadership
Preferred skills
SEO, web analytics
Technologies
Google Ads, Bing Ads, Google Analytics, project management systems, AI applications
Responsibilities
Develop and execute SEM strategies, manage campaign budgets, create and optimize PPC campaigns, write and optimize ad copy, set up and optimize landing pages, monitor and analyze campaign performance, generate regular reports, maintain regular communication with clients, present campaign results and recommendations
Seniority
Senior, hands-on IC
