Head of Marketing & Growth (w/m/d)
Core
Strategic and operational leadership of the Marketing function to drive sustainable growth, pipeline, and market positioning for a B2B SaaS travel-tech platform.
Role type
Senior Marketing Head (Growth & Strategy)
Builds
Marketing organization, demand generation engines, brand positioning, and AI-integrated GTM processes.
Domain
B2B SaaS / Travel-Tech
Required skills
B2B SaaS marketing strategy, team leadership, demand generation, budget management, data analytics, brand positioning, AI integration in marketing, stakeholder management
Preferred skills
Travel-tech domain knowledge, AI process optimization, scaling marketing organizations
Technologies
AI tools, automation platforms, performance marketing channels, social media platforms, content management systems
Responsibilities
Develop and execute marketing strategy across the customer journey; Lead and develop the Marketing & Growth team; Scale demand generation across performance, organic, and social channels; Optimize market performance using data and AI-driven insights; Collaborate with GTM and Customer Success teams; Identify new growth opportunities and technologies.
Seniority
Senior, hands-on IC
