CRM Project Manager Strategist
Core
Own global newsletter strategy and execution for Secret Media Network cities, driving engagement, retention, and monetization through CRM channels.
Role type
Senior CRM Project Manager (Email & Lifecycle Marketing)
Builds
Global newsletter programs, automated email flows, and CRM initiatives for the Secret Media Network.
Domain
Digital Media / Live Entertainment / CRM Marketing
Deliverable
product features
Required skills
CRM strategy, email marketing, newsletter management, lifecycle marketing, content strategy, performance analysis, stakeholder coordination, automation, segmentation, targeting, personalization, data privacy compliance, project management
Preferred skills
Experience with Salesforce, Braze, Mailchimp, Iterable, HubSpot, Excel, Metabase, Airtable, AI-driven processes
Technologies
Salesforce, Braze, Mailchimp, Iterable, HubSpot, Excel, Metabase, Airtable
Responsibilities
Define and own newsletter content strategy across all active cities; Establish editorial frameworks and best practices; Coordinate with editorial and commercial teams for content integration; Manage automated email flows and triggers; Analyze KPIs (open rates, CTR, retention, revenue) and optimize strategies; Build performance reports and dashboards; Manage project timelines and CRM workflows.
Seniority
Senior, hands-on IC