Lead Data Analyst (Marketing Performance)
Core
Lead a strategic, execution-oriented Performance Marketing Data Science Analyst role to drive data-powered growth across client marketing channels by optimizing the performance marketing engine for customer acquisition, engagement, and retention.
Role type
Senior IC Performance Marketing Data Analyst
Builds
Omni-channel marketing experiences and data-driven growth strategies
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, Tableau, Looker, SEM payback modeling, Salesforce data structures, incrementality techniques, ROI analysis, data transformation tools (Hex, dbt)
Preferred skills
Experiment design and analysis, partnering with Marketing leadership to influence strategy
Technologies
SQL, Tableau, Looker, Hex, dbt, Salesforce
Responsibilities
Drive analytics strategy and roadmap for Global Performance Marketing; Translate complex analyses into clear, data-backed recommendations for senior leadership; Identify growth opportunities and risks using ROI and incrementality techniques; Deliver regular executive reporting on key metrics
Seniority
Senior, hands-on IC
