Lead Data Analyst (Marketing Performance)
Core
Lead a strategic analytics engine for global performance marketing to optimize customer acquisition, engagement, and retention across omni-channel paid media.
Role type
Lead Data Analyst (Marketing Performance)
Builds
Data-driven insights and recommendations for paid media campaigns and digital marketing strategies.
Domain
Digital Marketing / Performance Marketing
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, Looker, SEM payback modeling, Salesforce data structures, ROI analysis, incrementality techniques, data transformation tools (Hex, dbt)
Preferred skills
Incrementality measurement, experiment result communication, strategic partnership with marketing leadership
Responsibilities
Drive analytics strategy and roadmap for Global Performance Marketing; Translate complex analyses into data-backed recommendations for senior leadership; Identify growth opportunities and risks using ROI and incrementality techniques; Deliver regular executive reporting on key metrics.
Seniority
Senior, hands-on IC
