Growth Marketing Lead
Core
Own end-to-end acquisition experiments across paid, organic, and web conversion to generate qualified pipeline and drive ARR for a B2B SaaS sales prospecting tool.
Role type
Growth Marketing Lead (B2B SaaS)
Builds
Acquisition channels, landing pages, lead magnets, and funnel reporting for a B2B sales prospecting platform.
Domain
B2B SaaS / AI-driven lead generation
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS growth strategy, paid media management (LinkedIn Ads, Google Ads), SEO fundamentals, CRO, funnel analysis, HubSpot, GA4, Search Console, Ahrefs/Semrush
Preferred skills
Experience scaling acquisition channels from demo to pipeline, managing full acquisition roadmap
Technologies
LinkedIn Ads, Google Ads, HubSpot, GA4, Search Console, Ahrefs, Semrush
Responsibilities
Define and execute acquisition channel bets, manage paid and organic acquisition campaigns, optimize website conversion funnel, create high-intent landing pages and lead magnets, report funnel metrics to RevOps
Seniority
Mid-Senior, hands-on IC