Head of UA
Core
Drive user acquisition and growth strategy for mobile casual games, balancing user volume and quality to maximize profitability while scaling internationally.
Role type
Senior Head of User Acquisition (Growth Leader)
Builds
Mobile F2P games (casual genre) for global markets, with a specific focus on the US.
Domain
Mobile Gaming (F2P), User Acquisition, Performance Marketing
Required skills
Scaling mobile F2P games, UA metrics analysis (ROAS, MER, cash flow), Creative-driven performance marketing, Team leadership and scaling, International market strategy (US focus), Cross-functional collaboration (Product/Data), LTV and ROAS modeling, Ad monetization optimization, Revenue forecasting
Preferred skills
Game design understanding, Out-of-the-box thinking, Full ownership mindset
Technologies
Meta, Google, TikTok, CTV, Influencer platforms
Responsibilities
Define and execute sustainable growth strategies, Lead and scale the UA team, Mentor creative teams on ad assets, Optimize budget allocation across traditional and non-traditional channels, Drive new game launches from soft launch to global scale, Own revenue forecasts and marketing spend.
Seniority
Senior, hands-on IC with leadership responsibilities
