Paid Advertising Strategist
Core
Own execution, performance, and growth of paid advertising campaigns across social and native media platforms to drive client business success.
Role type
Mid-level Paid Advertising Strategist
Builds
Performance marketing campaigns on Meta, TikTok, Pinterest, LinkedIn, Google, YouTube, and Bing
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social and native media campaign management, bid optimization, keyword research, ad copy development, full-funnel marketing strategy, data-driven reporting, project management
Preferred skills
Experience with Power Digital's Nova ecosystem, AI tool utilization for process optimization
Technologies
Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Google Analytics, Google/Microsoft Office Suite
Responsibilities
Execute A-Z campaign builds and optimizations across multiple channels, manage client budgets and pacing, provide proactive strategic recommendations and insights, maintain client testing roadmaps, own performance reporting and client communication, escalate performance risks
Seniority
Mid-level, hands-on IC