Senior Marketing Manager, Central Europe
Core
Design and execute regional marketing programs and lead generation campaigns to support sales pipeline growth for Everbridge's critical communications SaaS platform in Central Europe.
Role type
Senior Marketing Manager (Regional)
Builds
Regional marketing plans, integrated lead generation campaigns, and communications assets for B2B SaaS customers.
Domain
B2B SaaS / Critical Communications / Enterprise Safety
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS marketing experience, lead generation strategy, regional campaign management, copywriting, stakeholder collaboration, budget management, multi-project execution, agency management, translation coordination.
Preferred skills
None explicitly stated as preferred beyond required experience.
Technologies
None explicitly stated.
Responsibilities
Build and execute marketing plans across identified regions; Implement high impact regional integrated lead generation campaigns; Manage regional lead qualification process; Deliver clear, concise, persuasive copy and build regional communications calendar; Manage local marketing resources; Collaborate with online marketing team to maximize website traffic and web leads; Support management of key regional offline activities and events; Proactively work with strategic partners to develop joint marketing plans; Manage local agency relationships; Manage sourcing, production, stock levels and distribution of marketing materials; Coordinate translation of product, marketing and sales materials.
Seniority
Senior, hands-on IC
