Revenue Management Mgr, Trade Spend and Capability Building;收益管理经理,渠道投资管理及能力建设
Core
Leads pricing strategy, end-to-end trade spending and promotion management, and RGM capability building for the Macro Snacks business.
Role type
Senior Revenue Growth Management Manager
Builds
Commercial policies, promotion strategies, and P&L assessments for the Foods business
Domain
FMCG / Food & Beverage / Pricing & Trade Marketing
Required skills
Trade spend planning, promotion design, effectiveness analysis, P&L interpretation, financial modeling, stakeholder alignment, data-driven decision making
Preferred skills
FMCG/Food & Beverage experience, influence without authority, cross-functional collaboration
Technologies
Excel, Power BI, Tableau, Nielsen, RSI
Responsibilities
Partner with RGM Director and cross-functional teams to build promotion strategies and guidelines; Translate strategic frameworks into commercial policies governing promotion mechanisms and rules; Track promotion execution and compliance via dashboards; Analyze promotion effectiveness and ROI to drive future planning; Optimize trade spend allocation across initiatives; Serve as gatekeeper for P&L assessments related to innovation and IPAR; Optimize pack-price architecture for balanced growth; Champion data tools and reporting systems; Partner with International RGM team to cultivate RGM mindset.