Associate Director, Client Planning
Core
Lead client planning by translating strategy into actionable cross-channel media plans and driving performance growth for complex clients.
Role type
Senior client planning lead (media)
Builds
Cohesive cross-channel media plans, budget scenarios, and structured experimentation programmes
Domain
Digital media planning and performance marketing
Deliverable
product features
Required skills
Cross-channel media planning, budget scenario modeling, stakeholder coordination, project management, data-driven storytelling, structured experimentation design
Preferred skills
Experience with complex client accounts, hypothesis development for testing initiatives
Technologies
Media planning tools, data analysis frameworks
Responsibilities
Translate strategy into clear, actionable cross-channel plans; Lead tactical planning and build media plans/budget scenarios; Orchestrate inputs from Practice Teams; Run internal stand-ups and status meetings; Turn data and insights into client-ready narratives; Identify and drive media opportunities and testing initiatives
Seniority
Senior, hands-on IC