Brand Manager, Belarus, Caucasus, Kyrgyzstan & Uzbekistan
Core
Own local brand planning and execution, turning regional category strategy into winning in-market plans to deliver sales, market share, and profitability targets.
Role type
Senior Brand Manager (FMCG)
Builds
Local brand strategies, campaigns, activations, and innovation launches
Domain
Fast-Moving Consumer Goods (FMCG)
Deliverable
product features
Required skills
Brand planning, campaign execution, innovation launches, market analysis, P&L management, cross-functional collaboration, project management
Preferred skills
FMCG experience, annual brand planning, 360° campaigns, new product launches
Technologies
None stated
Responsibilities
Lead execution of category and brand strategies; Develop and implement annual market plans; Execute innovation launches and portfolio changes; Monitor consumer and competitive trends; Partner with Commercial, Supply Chain, and Finance teams; Plan and monitor A&M spending
Seniority
Mid-level, hands-on IC