Бренд Менеджер традиционной молочной категории
Core
Drive growth of the traditional dairy category in the Central Asia market (Kyrgyzstan) by executing brand strategies, managing campaigns, and delivering sales and profitability targets.
Role type
Brand Manager (FMCG)
Builds
Winning in-market plans, campaigns, activations, and innovation launches for the dairy category.
Domain
Fast-Moving Consumer Goods (FMCG), Dairy
Deliverable
product features
Required skills
Brand planning, campaign execution, innovation management, consumer insights analysis, P&L understanding, project management, data analysis
Preferred skills
Matrix collaboration, cross-functional leadership
Technologies
None stated
Responsibilities
Lead execution of category and brand strategies; Develop and implement annual market plans; Execute innovation launches and portfolio changes; Monitor consumer and competitive trends; Manage marketing investments (A&M spending); Partner with Commercial, Supply Chain, and Finance teams.
Seniority
Mid-level, hands-on IC