Content & Lifecycle Marketing Specialist
Core
Create lifecycle marketing content (emails, newsletters, blog, social) and build automated journeys for Australian small businesses on legal, tax, and compliance topics.
Role type
Lifecycle Marketing Specialist (Content & Automation)
Builds
Automated email flows, nurture sequences, campaign landing pages, and content optimized for AI search visibility.
Domain
Legal & Accounting SaaS for SMBs
Required skills
Lifecycle marketing, email marketing, Salesforce Account Engagement, content creation, A/B testing, AI tool fluency, SEO/AEO fundamentals, project management
Preferred skills
Law/accounting/tax background, SaaS/subscription experience, GEO/AEO expertise
Technologies
Salesforce Account Engagement, GA4, Tableau, Claude, ChatGPT
Responsibilities
Build and optimize automated lifecycle flows; write on-brand copy across the customer journey; run A/B tests on subject lines and offers; manage promotional campaign mechanics; create SEO/AEO-optimized blog and social content; deliver performance reporting and dashboards.
Seniority
Mid-level, hands-on IC
