Trade Marketing Manager - Beverages KSA
Core
Lead trade marketing strategy and execution for PepsiCo Beverages in Saudi Arabia, acting as the central interface between Marketing, Franchise teams, and bottlers to drive volume, share, and profitability growth.
Role type
Senior Trade Marketing Manager
Builds
Channel-specific activation plans, trade marketing calendars, and joint business plans with bottlers
Domain
FMCG / Beverages / Saudi Arabia
Required skills
Trade marketing strategy, channel planning, trade spend optimization, ROI analysis, BTL activation management, cross-functional stakeholder management, financial acumen, market dynamics understanding
Preferred skills
Franchise or multi-bottler environment experience, innovation launch execution
Technologies
Trade marketing tools, dashboards, activation toolkits
Responsibilities
Develop and execute annual/quarterly trade marketing strategy; translate brand priorities into channel-specific activation plans; act as primary liaison between PepsiCo and bottlers; own trade spend planning, tracking, and prioritization; lead execution of BTL activations and customer programs; track KPIs including volume, share, and distribution; lead trade readiness for innovation launches.
Seniority
Senior, hands-on IC