Brand Manager (Carbonated Soft Drinks)
Core
Develop and execute integrated marketing campaigns for PepsiCo's Carbonated Soft Drinks brands (Pepsi, 7Up, etc.) in Türkiye, translating consumer insights into actionable brand plans to drive growth.
Role type
Brand Manager (FMCG)
Builds
Integrated marketing campaigns and brand initiatives for CSD products
Domain
Fast-Moving Consumer Goods (FMCG) / Carbonated Soft Drinks
Deliverable
product features
Required skills
Brand strategy, consumer and shopper insights, integrated marketing campaign management, cross-functional project leadership, performance analysis, budget management, stakeholder management
Preferred skills
Experience in FMCG industry, ability to work through ambiguity, proactive problem-solving
Technologies
ATL, BTL, digital, social, retail, experiential touchpoints
Responsibilities
Shape annual brand agenda and lead key initiatives across consumer occasions; Lead communication and activation projects from briefing to execution; Analyze brand, category, and competitor performance to identify growth opportunities; Manage assigned marketing budgets and track ROI; Collaborate with Sales, Insights, R&D, and Supply Chain teams; Adapt global strategies for the Türkiye market.
Seniority
Mid-Senior, hands-on IC