Junior Brand Manager Lay's
Core
Junior Brand Manager for Lay's, shaping brand strategy, marketing plans, and consumer activations for a leading snack brand.
Role type
Junior Brand Manager
Builds
Annual marketing plans, brand activation calendars, new product innovations, and consumer campaigns for Lay's.
Domain
FMCG / Snacks / Consumer Packaged Goods
Deliverable
product features
Required skills
Marketing strategy, budget management, project management, data analysis, cross-functional collaboration, campaign execution, product innovation
Preferred skills
Nielsen tools, FMCG agency experience
Technologies
Nielsen
Responsibilities
Develop annual marketing plans and brand activation calendars; Execute new product introductions and packaging changes; Lead regional marketing campaigns and consumer activations; Analyze brand performance and competitor actions; Coordinate with creative agencies and sales teams; Support business goals for volume, revenue, and market share.
Seniority
Junior, hands-on IC