Commercial Activation Manager
Core
Drive consumer engagement and market growth by owning end-to-end innovation projects from ideation to launch for snack brands.
Role type
Commercial Activation Manager (Innovation & Brand Strategy)
Builds
New product concepts, communication campaigns, and digital brand strategies for snack consumers.
Domain
FMCG / Snack Industry / Digital Marketing
Deliverable
product features
Required skills
Project management, Digital strategy, Consumer insights analysis, Cross-functional collaboration, Brand planning, Performance marketing, Budget management, Agile execution
Preferred skills
Entrepreneurial mindset, Innovation passion, High learning agility, Ambiguity tolerance
Technologies
Social media platforms, Content marketing tools, Digital analytics platforms