Assistant Brand Manager (Lay's)
Core
Assist Marketing Manager to build marketing strategy, develop annual plans, manage budgets, and drive consumer preference and volume for the Lay's brand.
Role type
Assistant Brand Manager (FMCG)
Builds
Marketing strategies, annual plans, brand distinction, social & digital campaigns, new product launches, and packaging designs.
Domain
Fast-Moving Consumer Goods (FMCG) - Snacks
Deliverable
product features
Required skills
Strategic planning, budget management, project management, market research, media planning, product innovation, cross-functional leadership, data analysis, pricing strategy.
Preferred skills
FMCG industry experience, consumer insight analysis, creative asset production, supply chain collaboration.
Technologies
AOP, SBP, Stage Gates, Retail Audit, Brand Health Tracking, P2P process.
Responsibilities
Develop bottom-up AOP budget and manage allocated budget; Lead social & digital campaigns and creative assets production; Lead R&D and cross-functional teams for new product development and launch; Monitor market data and competitor activity to propose action plans.
Seniority
Mid-level, hands-on IC
