Franchise Marketing Assoc Manager
Core
Lead brand strategy, innovation, and integrated marketing campaigns for PepsiCo's carbonated soft drinks portfolio across Central Asia and Eastern Europe.
Role type
Senior Brand Manager (FMCG)
Builds
Brand equity and sustainable business growth for CSD portfolio
Domain
Fast-Moving Consumer Goods (FMCG), Carbonated Soft Drinks
Required skills
Brand strategy, integrated marketing, consumer insights translation, marketing investment planning, cross-functional collaboration, strategic thinking, analytical skills, project management
Preferred skills
Experience with franchise/bottling partners, local market adaptation
Technologies
ATL, digital, social, BTL, experiential channels
Responsibilities
Develop and execute CSD brand strategy and annual brand plan (AOP), lead integrated communication campaigns across multiple channels, drive innovation agenda, partner with bottling and global teams, lead marketing investment planning (A&M), monitor brand and category performance
Seniority
Senior, hands-on IC