Sr Brand Manager - Energy
Core
Lead brand strategy, activation, and product innovation for the Energy portfolio (Sting, A-Rush) in India to drive penetration and volumes.
Role type
Senior Brand Manager (FMCG)
Builds
Brand equity and market share for energy drinks in India
Domain
Fast-Moving Consumer Goods (FMCG), Energy Drinks
Deliverable
product features
Required skills
Brand strategy development, Brand positioning, Creative strategy, Media strategy, On-ground program activation, Innovation roadmap management, Cross-functional collaboration, Agency management
Preferred skills
Tier 1 MBA, Experience in FMCG sales/marketing, Knowledge of youth trends and platforms
Technologies
None stated
Responsibilities
Develop long-term and annual brand strategies for the Energy Play in India, Support brand positioning and creative/media strategy execution, Identify and build long-term engagement platforms, Support A&M investment choices, Develop and activate regional on-ground programs, Develop the innovation roadmap, Engage with cross-functional teams to deliver marketing programs, Lead engagement with global and regional brand leads