B2B & Perfect Store Leader - Guayaquil / Quito
Core
Drive traditional Trade Marketing strategies for the FMCG sector, focusing on Perfect Store execution, digitalization, and client relationships to grow business profitability.
Role type
B2B Trade Marketing & Category Management Leader
Builds
Retail execution standards, digital client campaigns, promotional initiatives, and category visibility/rotation.
Domain
Fast-Moving Consumer Goods (FMCG) / Retail
Deliverable
product features
Required skills
Trade Marketing, Category Management, B2B Sales, Data Analysis, Budget Management, Client Relationship Management, Promotional Planning, Inventory Management, Reporting, Strategic Planning
Preferred skills
None stated
Technologies
Mi Negocio+ (CRM platform), Titanes (excellence program)
Responsibilities
Lead Perfect Store execution and define success standards; Manage digital client segmentation and campaigns; Drive promotions, launches, and portfolio availability; Manage planograms, assortment, and shelf space; Administer budgets, suppliers, and promotional investments; Monitor KPIs and generate data-driven reports.
Seniority
Mid-level (2-3 years experience)