Senior Brand Manager, Beverages
Core
Lead strategic growth for the beverage portfolio by driving innovation, building brand equity, and executing integrated marketing programs.
Role type
Senior Brand Manager (FMCG)
Builds
Beverage brands and new growth platforms
Domain
Fast-Moving Consumer Goods (FMCG) - Beverages
Deliverable
product features
Required skills
Brand strategy, Integrated marketing planning, Innovation management, Retail analytics, P&L management, Agency management, Cross-functional leadership
Preferred skills
Polish pop culture expertise, Builder mindset, Strategic thinking
Technologies
Retail panel analytics, Household panel analytics
Responsibilities
Lead brand strategy and annual marketing planning; Develop and execute integrated marketing programs; Drive innovation launches and portfolio initiatives; Monitor business and brand performance; Lead agency partners; Develop and coach team members
Seniority
Senior, hands-on IC