Senior/Lead User Acquisition
Core
Lead a team to scale user acquisition across multiple channels for consumer tech startups in EdTech, Mental health, Petcare, and FashionTech.
Role type
Senior/Lead User Acquisition Manager
Builds
Scalable user acquisition channels and growth strategies for SKELAR's portfolio of consumer businesses
Domain
Venture builder / Consumer Tech / Growth Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
User acquisition strategy, Paid media management (Meta/Google Ads), Marketing metrics analysis (CPM, CTR, CPA, ROAS, LTV), Data-driven decision making, Team leadership, Creative asset management, Funnel optimization
Preferred skills
TikTok Ads experience, 2+ years in management
Technologies
Meta Ads, Google Ads, TikTok Ads
Responsibilities
Launch and scale new acquisition channels, Mentor junior User Acquisition managers, Collaborate with creative teams on ad assets, Work with product teams to optimize user flows, Analyze competitor strategies, Monitor campaign performance metrics
Seniority
Senior, hands-on IC with mentorship responsibilities
