Marketing Manager
Core
Define and execute go-to-market strategies for Digital & Service-enabled solutions in the logistics and supply chain market.
Role type
Product Marketing Manager
Builds
Go-to-market strategies, product launches, and sales enablement content for logistics and supply chain solutions.
Domain
Logistics, Supply Chain, Logtech
Deliverable
product features
Required skills
Go-to-market strategy development, market research, messaging and positioning, product launch planning, sales training, KPI definition, thought leadership content creation, product lifecycle management, marketing automation, CRM systems, analytics tools
Preferred skills
MBA or advanced degree, experience in Customer Success
Technologies
Framer, HubSpot, Google Analytics
Responsibilities
Develop and execute comprehensive go-to-market strategies for new solutions and market expansions; Conduct in-depth market research to understand customer needs and competitive landscape; Craft clear and compelling messaging and positioning; Lead the planning and execution of product launches; Develop training materials and conduct sessions to empower the sales team; Utilize customer success stories to refine strategies and drive advocacy; Define KPIs and report on performance to optimize results; Represent the company at industry events and contribute to thought leadership content.
Seniority
Mid-Senior, hands-on IC