Paid Media Manager
Core
Own day-to-day execution and optimization of paid acquisition campaigns on Meta across Australia and the US.
Role type
Paid Media Manager (Media Buyer)
Builds
Paid Meta campaigns for lead generation and acquisition
Domain
Ecommerce / Digital Marketing
Required skills
Meta Ads Manager, lead generation, B2B campaign management, conversion tracking, pixels, attribution, ROAS analysis, MER analysis, A/B testing, data analysis
Preferred skills
Landing page optimization, ad copywriting, platform updates knowledge
Responsibilities
Build, launch and manage paid Meta campaigns; Monitor campaign performance daily and make timely optimisations; Run structured tests on audiences, copy, creative, CTAs, landing pages and bidding strategies; Manage conversion tracking across pixels; Manage daily and weekly spend; Report weekly and monthly to the Founder; Track ROAS and MER; Incorporate lead quality feedback into targeting decisions
Seniority
Mid-level, hands-on IC