Marketing Manager Jr. - Gatorade
Core
Marketing leader responsible for accelerating growth and strengthening brand equity for Gatorade and Functional Beverages through strategic planning, consumer insights, and 360° activation.
Role type
Marketing Manager
Builds
Integrated brand experiences, annual brand plans, and media campaigns for Gatorade and Functional Beverages.
Domain
Consumer Packaged Goods (Beverages)
Deliverable
product features
Required skills
Brand management, Advertising development, Consumer insights, Market intelligence, Media planning, Budget management, Strategic planning, Cross-functional collaboration, Project management, Commercial acumen
Preferred skills
Experience with Nielsen, Kantar, Scanntech, Product development knowledge
Technologies
Nielsen, Kantar, Scanntech
Responsibilities
Lead the development and execution of the Annual Brand Plan; Act as primary point of contact for creative, media and PR agencies; Lead the end-to-end advertising development process; Drive the 360° activation agenda; Own media planning and performance management; Lead the consumer insights agenda; Partner with Finance, Sales and Bottler teams to develop pricing recommendations; Manage and optimize the brand marketing budget; Monitor competitive activity and industry trends; Coach and develop junior team members.
Seniority
Mid-level Manager