Brazil Pepsi Brand Manager
Core
Develop and execute Pepsi marketing strategy, annual plans, and 360 brand business activation across consumer and shopper touchpoints.
Role type
Brand Manager
Builds
Marketing strategies, annual plans, promotional campaigns, and brand activations
Domain
FMCG / Food & Beverage
Deliverable
product features
Required skills
Brand management, advertising development, media planning, consumer research, project management, strategic thinking, budget management, competitor analysis
Preferred skills
English and Spanish proficiency, business administration background, knowledge of marketing drivers (product, advertising, media, promotions, trade)
Responsibilities
Develop and execute annual marketing plans, manage media and PR agencies, lead consumer research agenda, monitor brand budget and competitor activities, provide consumer insights to regional management, coach junior team members
Seniority
Mid-Senior, hands-on IC