Responsable Equipe Développement Enseigne
Core
Lead Category Management, Trade Marketing, and Digital strategy for the Off-Premise circuit to drive growth for PepsiCo categories and brands at national AFH clients.
Role type
Senior Category Management & Trade Marketing Team Lead
Builds
Category strategies, digital roadmaps, and trade marketing activations for national AFH clients
Domain
FMCG / Food & Beverage / Off-Premise Retail
Required skills
Category Management, Trade Marketing, Digital Strategy, Off-Premise Circuit Expertise, Team Management, Budget Management, Strategic Planning, Client Relationship Management, Data Analysis, Leadership
Preferred skills
Key Account Management, Marketing, Change Management, Cross-functional Collaboration
Technologies
N/A
Responsibilities
Define and pilot Category Management and Digital strategies for the Off-Premise circuit; Manage a team of 4 Development Managers and other key roles; Lead Trade Marketing activations and consumer mechanics; Contribute to the Commercial Executive Committee; Manage the Trade Marketing budget for chained clients.
Seniority
Senior, hands-on IC with team leadership