Key Accounts Executive
Core
Market representative for PepsiCo responsible for planning, deploying, and executing joint business plans with key national and regional retail accounts.
Role type
Key Accounts Executive (FMCG)
Builds
Joint business plans and marketing strategies for large national retail chains
Domain
FMCG / Organized Trade
Deliverable
product features
Required skills
Business development, channel management, stock level management, in-store execution, team management, negotiation, marketing plan execution
Preferred skills
MBA, experience in organized trade business
Technologies
None stated
Responsibilities
Work closely with key accounts to set clear expectations to ensure continuous orders, expansion of business and marketing plan execution; Develop wiring plan for each key account through continuous networking with their FPRs to ensure smooth business operations; Identify potential accounts and on-board them to ensure expansion of business; Manage stock levels to ensure continuous availability and regular rotation; Ensure maximum in-store visibility through negotiation; Hiring and Retaining self-motivated merchandizers & PSRs to handle Key Accounts to ensure In-store execution and support