Trade Marketing Analyst (DTS Perfect Store )
Core
Own and scale the Perfect Store strategy for PepsiCo Puerto Rico, developing strategy into winning in-store execution that accelerates Volume, SOM and Net Revenue growth.
Role type
Trade Marketing Analyst (DTS channel)
Builds
In-store execution strategies, commercial activity calendars, and merchandising agendas for the Direct-to-Store channel.
Domain
CPG / Retail / Food Service
Deliverable
product features
Required skills
Trade Marketing, Sales Strategy, Commercial Execution, Perfect Store / PICoS frameworks, sell-in / sell-out analysis, in-store audit data analysis, Excel (Intermediate–Advanced), Power BI (Intermediate)
Preferred skills
Organized Trade (OT) and Direct-to-Store (DTS) models, Power Apps, tracking/database tools, NIQ/Nielsen
Responsibilities
Lead the evolution and deployment of in-store execution strategies; manage the trade marketing and merchandising agenda; develop the commercial activity calendar; monitor execution through scorecards, audits and performance analysis; use market, sales and in-store data to identify opportunities and guide investment recommendations; coordinate the deployment of commercial materials and resources; drive cross-functional alignment and communicate execution progress.
Seniority
Individual Contributor
