ABM Campaign Manager
Core
Develop and scale integrated Account-Based Marketing (ABM) campaigns to engage priority accounts and drive pipeline for Enterprise and Mid-Market segments.
Role type
Integrated ABM Campaign Manager
Builds
1:1 and 1:few ABM campaigns combining paid advertising, personalized content, direct mail, gifting, and coordinated Sales outreach
Domain
B2B SaaS / Enterprise Marketing
Required skills
ABM strategy, multi-channel campaign execution, LinkedIn advertising, marketing automation, personalized landing pages, direct mail/gifting programs, sales enablement collaboration, data analysis, stakeholder management
Preferred skills
Technical/Enterprise B2B audience experience, Salesforce/HubSpot/Clay/Common Room familiarity, partner/co-marketing campaigns
Technologies
LinkedIn Campaign Manager, Userled, Mutiny, Reachdesk, Sendoso, Salesforce, HubSpot, Clay, Common Room
Responsibilities
Own strategy, planning, execution, and optimization of integrated ABM campaigns; Develop campaign audiences, messaging, channel plans, budgets, and success metrics; Manage targeted paid advertising and personalized landing pages; Own direct mail, gifting, and scalable prospect engagement programs; Partner with Sales to identify target accounts and activate campaigns; Develop coordinated Sales outreach plays; Collaborate on account-specific activations and joint campaigns; Track performance and optimize for engagement and pipeline creation
Seniority
Mid-Senior, hands-on IC