Paid Social Strategist (Remote Canada) - Future Opening
Core
Develop and execute paid social strategies for B2B clients, primarily managing LinkedIn advertising campaigns to drive lead generation and business growth.
Role type
Senior Account Strategist (Paid Social)
Builds
Custom paid social strategies and optimized advertising campaigns for mid-market and enterprise B2B accounts.
Domain
B2B Marketing, Paid Social, LinkedIn Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
LinkedIn Ads management, B2B client strategy, campaign optimization, budget management, CRM lead routing, data analysis, audience segmentation, ad copywriting, cross-selling
Preferred skills
Programmatic campaign understanding, multi-project management, storytelling with data
Technologies
LinkedIn Campaign Manager, Zoominfo, 6Sense, Google Analytics, GA4, Excel
Responsibilities
Oversee and lead a collection of Social Media accounts; Serve as direct support to client contacts; Build strategies for clients each quarter; Create, maintain, and optimize budgets for paid media campaigns; Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting; Confirm lead routing is accurate within a CRM; Drive cross-sells, upsells and referrals via client relationships.
Seniority
Mid-Senior, hands-on IC