Sales Specialist - Sponsorships
Core
Drive sponsorship revenue by identifying, developing, and closing new and existing partnership opportunities across events and programs.
Role type
Sponsorship Sales Specialist
Builds
Sponsorship packages, exhibit opportunities, speaking engagements, workshops, hospitality experiences, and event add-ons
Domain
Events and Sponsorships
Deliverable
product features
Required skills
prospecting, relationship building, sales cycle management, negotiation, CRM management, discovery conversations, revenue forecasting
Preferred skills
Event industry experience, technology industry experience, channel industry experience, SaaS industry experience, B2B industry experience
Responsibilities
Prospect and develop new sponsorship opportunities through outbound outreach, referrals, networking, and industry research; Manage the full sponsorship sales cycle from initial outreach to close; Build relationships with existing sponsors to drive renewals and upsells; Conduct discovery conversations to understand sponsor goals; Recommend sponsorship packages based on sponsor objectives; Maintain an accurate sponsorship pipeline in the company's CRM; Partner with event, marketing, operations, and customer-facing teams; Track progress against revenue and pipeline goals; Research new industries to expand the sponsorship ecosystem; Support sponsor retention by helping partners maximize ROI.