副总监, 现代渠道&电商；Associate Director, Modern Trade & Emerging Channel
Core
Lead growth strategies for Modern Trade, Snack Stores, E-commerce, and O2O channels in China, driving sustainable and profitable business expansion for PepsiCo.
Role type
Associate Director, Modern Trade & Emerging Channel
Builds
Channel-specific growth strategies, investment frameworks, and commercial plans for retail and digital ecosystems.
Domain
FMCG, Consumer Goods, Retail, E-commerce, China Market
Deliverable
product features
Required skills
Strategic thinking, Channel expertise, Stakeholder influence, Commercial planning, Data analytics, Cross-functional leadership
Preferred skills
MBA or advanced business degree, Experience in franchise/distributor models, Experience in Snack Stores/Membership clubs, Experience in Tmall/JD/Douyin/Meituan platforms
Technologies
Tmall, JD, Douyin, Meituan
Responsibilities
Own long-term growth agenda for Modern Trade and Emerging channels; Develop customer strategies for strategic retail partners; Lead integrated E-commerce and O2O growth strategies; Partner with PBB leadership to align growth priorities; Lead Annual Operating Plan (AOP) and channel business planning processes; Collaborate with cross-functional teams to build winning market strategies.
Seniority
Senior, hands-on IC