Senior Director, Shopper Marketing - Walmart
Core
Lead the development of breakthrough shopper marketing solutions that influence how shoppers discover, choose, and experience Monster at retail, turning insights into bold programs across physical and digital channels.
Role type
Senior Director, Shopper Marketing
Builds
Retail media programs, eCommerce initiatives, consumer activations, and annual customer marketing plans
Domain
Beverage industry, Retail marketing, Omni-channel strategy
Deliverable
product features
Required skills
Shopper marketing strategy, Retail media management, eCommerce planning, Agency management, Data analytics, Budget control, Brand standards compliance, Cross-functional leadership
Preferred skills
MBA, Beverage market distribution system expertise, Creative solution development
Technologies
Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams)
Responsibilities
Mentor and manage a high-performing team of shopper marketing managers; Direct internal team and retail media agency to optimize media buying; Own commercial communication and ensure consistency in programming; Develop annual business plans using category and shopper data; Lead consumer promotions from planning to post-promotional performance reporting; Drive successful eCommerce joint business planning with retailers. (via careerplan.io/jobs/4377265009-senior-director-shopper-marketing-walmart-at-monsterenergy)
Seniority
Senior Director, strategic leadership & team management