Director, Engagement Strategy
Core
Lead day-to-day omnichannel planning and engagement strategy for two key healthcare clients, connecting audience behavior insights into strategic narratives across CRM, website, social, and display channels.
Role type
Senior Engagement Strategy Director (Healthcare)
Builds
Connected engagement ecosystems, activation briefs, tactical plans, and playbooks for healthcare brands.
Domain
Healthcare / Pharmaceutical / Biotech / Digital Marketing
Required skills
Omnichannel strategy, CRM strategy, audience insight, content and communications strategy, cross-functional partnership, team management, strategic storytelling, facilitation
Preferred skills
Data-driven approach, experience building next-generation disciplines, mentoring junior strategists
Technologies
CRM platforms, social media tools, display advertising networks, website management systems
Responsibilities
Lead day-to-day engagement strategy for two key clients; Design connected engagement ecosystems and define audience-inspired channel roles; Build engagement strategy playbooks and plans; Serve as cross-functional partner for engagement strategy; Facilitate workshops and journey mapping sessions; Manage and develop one junior strategist
Seniority
Senior, hands-on IC with mentorship responsibilities