CRM Strategy Director
Core
Champion CRM strategies within the agency and with clients to drive brand building, business expansion, and creative inspiration by integrating strategy, technology, and multi-channel execution.
Role type
Director-level strategy lead (CRM & Marketing)
Builds
Personalized customer experiences and unified customer journeys across omni-channel touchpoints
Domain
Advertising & Marketing / Customer Relationship Management
Deliverable
product features
Required skills
CRM strategy, omni-channel integration, martech activation, CRM platform knowledge, data management, client leadership, performance optimization, trend forecasting
Preferred skills
Leadership or director-level experience, Salesforce/HubSpot/Adobe Experience Cloud certifications
Technologies
Salesforce, HubSpot, Adobe Experience Cloud, Google Ads, Meta, Google Analytics, Adobe Analytics
Responsibilities
Lead CRM dialogues with internal teams and clients; Develop and refine omni-channel CRM initiatives; Design CRM consumer personas journeys; Oversee data transfers from media platforms into CRM systems; Facilitate client workshops and presentations; Monitor CRM program success via key metrics.
Seniority
Director, hands-on IC with strategic leadership