Senior Manager, Member Experience Marketing
Core
Lead strategy and execution of marketing programs to improve the member experience across the entire journey, from recruitment to re-engagement, ensuring consistent and relevant communications.
Role type
Senior Manager, Member Experience Marketing
Builds
Connected member experiences across owned channels (email, SMS, web, print) and lifecycle communication programs.
Domain
Healthcare / Clinical Research
Deliverable
product features
Required skills
Lifecycle marketing, journey orchestration, content strategy, marketing technology, data-informed decision-making, cross-functional collaboration, health literacy translation, campaign management, performance measurement
Preferred skills
CRM and marketing automation expertise, experience with patient recruitment, knowledge of regulatory and compliance requirements in healthcare
Technologies
CRM, marketing automation platforms, content management systems, analytics platforms, email/SMS tools
Responsibilities
Create journey maps and communication plans; develop and oversee member-facing content; partner with digital and recruitment teams to align experiences; build automated lifecycle communication programs; manage campaign setup and segmentation; establish KPIs and optimize performance based on data and feedback
Seniority
Senior Manager, strategic leadership with hands-on execution