CONTENT & CRM ANALYST JUNIOR
Core
Plan and execute CRM journeys, build intelligent customer segments, orchestrate communication channels, and run A/B tests to drive conversion and lead generation for credit products.
Role type
Junior Growth Marketing & CRM Analyst
Builds
CRM strategies, customer segments, and communication campaigns for credit products
Domain
Fintech / Digital Banking
Deliverable
product features
Required skills
CRM tools (Salesforce, Hubspot, RDstation), A/B testing, customer segmentation, lead generation, SQL, Excel, conversion copywriting
Preferred skills
Google Analytics, Appsflyer, Firebase, English
Technologies
Salesforce, Hubspot, RDstation, SQL, Excel, Google Analytics, Appsflyer, Firebase
Responsibilities
Plan and execute CRM journeys; Build intelligent customer segments; Orchestrate communication channels (SMS, email, WhatsApp, push); Construct conversion-oriented communications; Plan and execute A/B tests; Govern and measure CRM metrics
Seniority
Junior, hands-on IC