Growth Manager
Core
Own Hers' patient acquisition strategy end-to-end, balancing CAC and LTV to attract the right patients at the right cost through paid channels and creative insights.
Role type
Senior Growth Manager (Healthcare)
Builds
Patient acquisition strategies and high-performing creative/messaging for a digital weight-management program
Domain
Digital healthcare / Weight management
Required skills
Growth strategy ownership, CAC/LTV trade-off analysis, paid channel strategy (Meta, Google, YouTube, TikTok), customer insight synthesis, creative brief evaluation, cross-functional leadership
Preferred skills
Building growth strategies from scratch, qualitative/quantitative data synthesis, commercial instinct, agile test-and-learn frameworks
Technologies
Meta, Google, YouTube, TikTok
Responsibilities
Own patient acquisition strategy from channel mix to messaging hypotheses; Build test-and-learn frameworks across channels and segments; Partner with creative to develop concepts grounded in patient insight; Identify high-leverage opportunities across paid channels; Communicate evidence-based strategy to senior stakeholders
Seniority
Senior, hands-on IC