Product Marketing Manager
Core
Shape how the commercial real estate industry understands the platform, own go-to-market for property management products, and drive platform-level GTM work including competitive intelligence and customer insights.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Go-to-market strategy, sales enablement assets, customer stories, and competitive intelligence for commercial real estate platforms.
Domain
Commercial Real Estate / PropTech / AI
Deliverable
product features
Required skills
B2B product marketing, go-to-market strategy, positioning and messaging, sales enablement, competitive intelligence, customer segmentation, cross-functional collaboration, AI tool usage
Preferred skills
Product-led growth, brand development, design instincts, commercial real estate background
Technologies
AI tools, Gong
Responsibilities
Own end-to-end product launches, develop positioning and messaging, enable the go-to-market team with sales artifacts, lead competitive and customer intelligence, develop customer-facing content, define personas and segmentation
Seniority
Mid-level, hands-on IC
