Marketing Operations Specialist - Adobe Marketo (Part-Time Contract)
Core
Execute marketing automation campaigns, manage Adobe Marketo programs, and support Salesforce integration for a SaaS enterprise resilience company.
Role type
Marketing Operations Specialist (Adobe Marketo)
Builds
Email campaigns, landing pages, smart campaigns, and nurture streams
Domain
B2B SaaS / Enterprise Resilience
Required skills
Adobe Marketo Engage, Smart Campaigns, Salesforce integration, UTM tracking, Lead scoring, Landing page management
Preferred skills
Google Analytics 4, Google Tag Manager, WordPress
Technologies
Adobe Marketo, Salesforce, Google Analytics 4, Google Tag Manager, WordPress
Responsibilities
Build and optimize Adobe Marketo programs including email campaigns and smart campaigns; Create and maintain drip and nurture campaigns with segmentation and lead scoring; Implement email and landing-page design templates; Support Marketo-to-Salesforce integration and reporting; Create and maintain UTM tracking standards; Troubleshoot campaign, form, and sync issues; Maintain program structures and documentation.
