Senior Performance Marketing Specialist
Core
Run paid social and video acquisition campaigns across Meta, TikTok, and YouTube, leveraging AI tools and incrementality testing to drive growth for a sneaker and streetwear marketplace.
Role type
Senior Performance Marketing Specialist
Builds
Paid media campaigns and creative testing roadmaps for GOAT Group's digital platforms
Domain
E-commerce / Sneaker & Streetwear Marketplace
Required skills
Meta Ads, TikTok Ads, YouTube Ads, incrementality testing, AI tooling (LLMs), data analysis, creative strategy (via careerplan.io/jobs/4739429005-senior-performance-marketing-specialist-at-goatgroup)
Preferred skills
Marketplace/ecommerce experience, creative automation tools, SQL, data warehouse experience, mobile app install campaigns
Technologies
Meta Ads, TikTok Ads, YouTube Ads, Claude, Gemini, Motion, Pencil, Smartly, AdCreative, Snowflake, BigQuery, AppsFlyer, Branch
Responsibilities
Run day-to-day paid social and video campaigns; plan and execute creative testing roadmaps; leverage AI tools for research and operations; build performance marketing reports; partner with Brand and Creative on asset needs; run structured tests (holdouts, geo splits)
Seniority
Senior, hands-on IC