Senior Brand Manager
Core
Senior Brand Manager driving sustainable brand growth, P&L ownership, and marketing strategy for a portfolio of FMCG brands.
Role type
Senior Brand Manager
Builds
Brand strategies, marketing plans, and integrated communication campaigns for FMCG products.
Domain
Fast-Moving Consumer Goods (FMCG) / Food & Beverage
Deliverable
product features
Required skills
Brand strategy, P&L management, marketing budget management, integrated communication planning, portfolio innovation, consumer insights translation, cross-functional stakeholder management, project management.
Preferred skills
Commercial or Sales experience.
Technologies
None stated
Responsibilities
Develop annual brand strategies and marketing plans; lead execution of marketing initiatives; define integrated communication and media strategies; drive portfolio initiatives including innovation and renovation; translate consumer and market insights into actionable growth recommendations; collaborate with regional and international teams; partner with Sales, Finance, Supply Chain, and external agencies.
Seniority
Senior, hands-on IC