Growth Marketing Manager
Core
Own Hers' patient acquisition strategy end-to-end, setting strategic direction for channel investment, budget allocation, and creative messaging to attract patients at the right cost.
Role type
Senior Growth Marketing Manager (Healthcare)
Builds
Patient acquisition strategies and high-performing creative/messaging for a digital weight-management program
Domain
Digital healthcare / Weight management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Growth strategy ownership, customer research, performance data analysis, CAC/LTV trade-off management, test-and-learn framework design, paid channel strategy (Meta, Google, YouTube, TikTok), cross-functional partnership, strategic communication
Preferred skills
Commercial instinct, creative evaluation, agile strategy setting
Technologies
Meta, Google, YouTube, TikTok
Responsibilities
Own patient acquisition strategy from channel mix to messaging hypotheses; Use customer research and performance data to build strategies; Balance CAC and LTV trade-offs; Build and maintain a test-and-learn framework; Partner with creative to develop concepts grounded in patient insight; Identify high-leverage opportunities across paid channels; Communicate evidence-based strategy to senior stakeholders
Seniority
Senior, hands-on IC