CRM Manager
Core
Own the full patient lifecycle for Juniper, a weight-management program, managing lead capture, onboarding, engagement, retention, and reactivation via a data-driven CRM engine.
Role type
Senior hands-on individual contributor CRM Manager
Builds
Always-on lifecycle journeys across email, SMS, push, and in-app channels for patient cohorts
Domain
Digital healthcare / Weight management / Patient retention
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CRM strategy, lifecycle marketing, segmentation, experimentation, cross-functional leadership, data analysis, journey architecture, contact governance
Preferred skills
Experience with Braze, Customer.io, Iterable, or Klaviyo; ability to translate data into actionable audiences; comfort operating autonomously in fast-moving environments
Technologies
Braze, Customer.io, Iterable, Klaviyo
Responsibilities
Design and optimize lifecycle journeys; develop segmentation strategies based on patient behavior; build and maintain campaigns with triggers and personalization; establish holdouts and measurement approaches; translate performance data into recommendations; lead cross-functional delivery; maintain standards for contact frequency and consent
Seniority
Senior, hands-on IC