Desarrollador de mercado
Core
Develop commercial strategies to increase sales and market share for key clients in the Traditional Channel, managing branding, racks, and exhibitions projects.
Role type
Senior Trade Marketing Manager (Traditional Channel)
Builds
Commercial strategies, branding projects, and market presence for PepsiCo brands
Domain
FMCG / Food & Beverage / Trade Marketing
Deliverable
product features
Required skills
Strategic planning, project management, budget administration, client relationship management, field execution, business analysis, digital initiative implementation
Preferred skills
Trade marketing experience, Power BI, digital tools for information management
Technologies
Excel, Power BI
Responsibilities
Develop commercial strategies to increase sales and market share; Manage branding, racks, and exhibitions projects; Administer budgets and ensure commercial investment execution; Lead and coordinate installation teams; Manage relationships with key Traditional Channel clients and beer franchises; Detect growth opportunities in existing clients; Implement digital initiatives for commercial development; Analyze business indicators to generate executive reports; Maintain constant field presence; Meet commercial and growth objectives